Chief executive officer (CEO) Eric Schmidt, Google's company was just a scapegoat by the media industry. This is expressed shortly after receiving severe criticism from the world of newspaper publishers who had just met at the World Newspaper Congress in Hyderabad, India.
"With reduced incomes and declining revenue sources, the newspaper executives that frustration was looking for someone to blame," Schmidt said in an opinion column published on Thursday (3 / 12) at The Wall Street Journal. He says that most newspaper publishers and news agencies blame Google for it.
News Corp. chairman Rupert Murdoch recently threatened to remove all content from Google's search services in the next two years. He pointed to Google for this "stealing" content, content and does not provide comparable benefits.
However, Schmidt dismissed the allegations. According to him, Google actually help promote the media through a number of services without the cost of a penny. Problem copyright, Google also was not violated because only take title and header of each article and then connected to the web page the original news source.
"We donated billions of clicks per month to the mass media from Google News and more than three billion of our services visit the other, such as search engines and iGoogle," said Schmidt. This, he said, giving hundreds of thousands of income opportunities and the chance to attract customers / visitors as much as possible.
He acknowledged the difficulties some media still profit from the business on the internet. However, he said there is no single cause and there is no unilateral solution alone. "The challenge is how to use technology to develop new ways to reach readers and keep them as long as possible, as well as new ways to gain revenue by combining free and paid access," said Schmidt.
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