
World Cup 2010 will be more interesting viewed with the video format of three-dimensional (3D). Sony will lead the breakthrough after signing a cooperation with the world football body FIFA on Friday (4 / 12).
"I think it was very exciting," said Howard Stringer, chief executive of Sony in an interview at Sony headquarters in Tokyo, Japan, as reported by AP today. In the deal, Sony has the right to record and distribute the 25 matches during the World Cup last June-July next year.
However, these broadcasts can not be enjoyed by most people from the television station. The new broadcast will appear at the Sony booth which will be held in several cities such as Berlin, London, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney.
In addition, only the highlights will be broadcast free of charge at the Sony showroom. While utuhnya game sold through Sony Pictures.
Previously, Sony had already planned to start business 3D to the consumer. Sony has produced a camera that supports the recording 3D and 3D TV will sell next year.